In a previous post, I wrote about empathy, and that one of the reasons we care about empathy is to establish trust. Empathy, however, is a very large and complicated topic, and being empathetic and establishing trust is a pretty nuanced dance that varies by situation.
So often, we engage in dialogue with someone because we want to either find common ground with the other person, or convince them of our way of thinking. Many times, we end up talking about the issue from our perspective and our values, in the hopes that what resonates with us also resonates with them. We want them to open their eyes to how we see the world.
Spend any time on social media, and you know that things rarely work that way. It doesn’t work because it is a very egocentric approach - we are setting the table and expecting the other person to put their values aside and come to our table. If we already have a rapport with the person, or they are in the mood to venture to our table, it may actually work – but depending on that strategy tends to have a low return on investment. Even if we have facts on our side about an objective topic, it’s not enough to be right.
When we set the table according to their preferences – how they like their silverware set, seating arrangements, menu, dietary restrictions, etc – it is still our table, not theirs. Inviting them is a start to the process of building trust, but it is still going in one direction.
Establishing true trust requires you go to their table. So, how is that done? That’s the tough part, because it is not up to you. You have to be invited. You don’t get to dictate when it happens – that is inherently keeping you in control. You have to be willing to surrender control, be willing to extend overtures, and be willing to wait until the other person is ready. And then, once you’ve been invited, you have to be a gracious guest. That is not the time to bring your ego out and showcase it. Ego must be left at the door.
To step away from the analogy, one way to think about it is to ask: who is asking the questions? Generally, the person asking the question is the one setting the table and extending the invitation. If the other person responds and asks questions, you are moving up the ladder from acquaintance to peer. If the other person responds and there are no follow up questions, the time or opportunity is not quite right yet. If no questions are being asked by either side, then both sides are simply stating their views to the other side, and neither side is in a receptive state. Ultimately, you want the other person to be asking you questions.
Regardless of how long it may take, the benefits of establishing this trust are substantial. You become a trusted advisor. You become a person the other goes to for assistance. You become someone the other person reaches out to when they need help. Whether you are a technical person or a sales person, this is the ultimate goal to reach with your customers.